Some incredibly sad news from New York Daily News:

A dizzy spell may have caused the death of a New Jersey architect who fell off a midtown skyscraper, officials said Friday.

Bruno Travalja, 52, of Ridgewood, N.J., was wearing a safety harness but it wasn’t tied to anything when he plummeted from a deck on the 47th floor of the skyscraper at 153 W. 53rd St. near 7th Ave. Thursday afternoon, officials said.

He was taking measurements when he plummeted, landing on a second floor ledge at the rear of the building, police said.

Never judge a book by its cover, we are told from a very young age. (Marketers know better—consumers always judge a book, or anything else for that matter, by its cover.)

MIT’s Media Lab, in conjunction with the Georgia Institute of Technology, has developed a technology that will decipher text printed on the pages of a closed book. PBS has more:

This scanner exposes the contents of the concealed pages by relying on terahertz radiation. Terahertz waves mimic X-rays and soundwaves by being able to penetrate surfaces. Moveover, different chemicals — ink on paper for example — absorb terahertz radiation in different amounts. By beaming terahertz waves at a book, the MIT Media Lab device can skip through pages, but also tell the difference between blank and ink-filled parchment.

The gadget shoots these waves in short bursts, a portion of which bounce back whenever they encounter the small slivers of air between the pages. Meanwhile, computer scientists at Georgia Tech developed a sophisticated algorithm that deciphers these reflections when they return to the scanner.

Video below:

First Samsung was forced to issue a recall for all Galaxy Note 7 phones due to faulty batteries. Then the government issued warnings to the public telling anyone who would listen that they should not even turn their Galaxy Note 7 devices due to the life-safety risks posed.

But apparently the recall hasn’t gone far enough, as one unlucky construction worker from California discovered, according to Ars Technica:

On May 30, construction worker Daniel Ramirez was working at a site in Akron, Ohio, when he heard a strange noise coming from his pocket, which contained the Samsung Galaxy S7 Edge he’d bought just two months earlier. “It was like a high-pitched whistling noise,” Ramirez’s attorney, Mike Morgan, said in an interview with Ars. “After that there was an explosion, like a loud bang.”

Ramirez tried to get the phone out of his pocket, but succeeded only in burning his fingertips. “It melted his clothes to his body, so he had to strip down,” Morgan said. “By that time, the damage had been done.”

Now, Ramirez has sued (PDF) Samsung in New Jersey, where the company’s North American branch is headquartered. The complaint, filed on September 8, includes photos of Ramirez’s husk of a phone, his charred pants, and gruesome pictures of the skin grafts and scars on his leg.

Me? I’ll stick with my iPhone.

New rules proposed by the California Energy Commission would require that both desktop and laptop computers use less energy than is required for current typical models, beginning as early as 2019.

According to Reuters, the biggest impact will be on desktops and in order to meet the new energy requirements, it will add an estimated $14 to the retail cost of desktops. However, this would translate to around $40 of energy savings over a 5-year usage period.

According to the NRDC, the total amount of power consumed by computers and monitors would be reduced by about a third once there is a complete turnover in existing stocks of devices.

The first phase of the rules would take effect in January 2019 for desktop and notebook computers. The standards would kick in for workstations and small-scale servers in January 2018 and for computer monitors – covering screens 17 inches and larger – in July 2019.

The standards for desktops, which use far more energy than notebooks, will add about $14 to the retail cost of computers but save consumers more than $40 in electric bills over five years, according to commission estimates.

Who will this really impact? Gamers and anyone doing anything with 3D and virtual reality (VR). In order to drive overclocked CPUs and super-powerful graphics cards, souped-up workstations use a ton of energy, produce a lot of heat that increases cooling requirements, which in turn uses more energy.

Moore’s Law could very well become intertwined with California state law.

Patagonia is a company I first learned about through my high school government teacher, who happened to have been a longtime friend of the founder of the company. The two had shared many adventures backpacking and hiking in remote locations over the years, and as my teacher at the time shared, the company’s image as granola-munching and tree-hugging hippies was quite authentic indeed.

Balancing altruistic and humanistic ideals with the need for business profitability is a dance Patagonia has performed well for decades, as Fast Company recently chronicled:

Sustainable business practices, corporate transparency, authentic brand marketing, family-friendly and flexible employee policies—flip through the business pages of any paper or magazine, or conference panel discussions, and you’ll find these are all de rigueur right now among progressive brands and companies looking for ways to connect with and retain both consumers and employees. They’re also all things Patagonia founder Yvon Chouinard wrote extensively about more than a decade ago in his 2006 business memoir, Let My People Go Surfing.

The small iron works and climbing equipment shop Chouinard founded in 1957 has since expanded into a global brand, reaching more than $750 million in sales, and since current CEO Rose Marcario’s arrival in 2008 as CFO, a compound annual growth rate of 14%, and profits have tripled. Perhaps confounding to some, the company has done this while maintaining a strict commitment to sustainablility in its products and supply chain—whether its using 100% organic cotton and creating neoprene-free surfing wetsuits, to a marketing campaign encouraging people to buy less of its products. Though the company’s core philosophies remain the same, Chouinard has published a 10th anniversary update of his book to “share what we have done in the last decade and what we plan to do in the decade ahead to achieve our goals.”

Soap operas are so called because their genesis was branded content intended to sell consumer products to housewives at home watching TV in the early days of the medium.

As marketers realize more and more the importance of quality content creation as part of a balanced marketing mix, it opens up the opportunity for taking content beyond simple brand promotion and in turn, an opportunity for converting at least some marketing activities from the expense category to revenue generation.

Marketing Week has more:

This focus on revenue generation is an example of “strategic marketing evolving itself to keep pace with change”, says the Chartered Institute of Marketing’s CEO Chris Daly. He argues marketing is increasingly seen as a crucial component to delivering business strategies – rather than just communications – and that it should “be locked into all business revenue generating activities”.

“True marketing is the linchpin between the business strategy and the marcoms strategy,” he says. “We have always regarded marketing as a revenue generator, so for us it’s really exciting that businesses are recognising that and putting it into practice.”

By granting marketing this central, strategic role, Daly suggests businesses can identify revenue opportunities at greater speed. “We are seeing brands meeting the changing habits of their customers,” he says. “While there has been a rise in ad blocking among consumers, there has also been a huge uplift in social media activity and of people watching films and programmes [online].”

Adobe’s website featured an article recently called Databases, Web Apps, And APIs: Realities Of The Tech-Enabled CMO. In it, chief product officer Paul Mandeville suggests that in order to remain relevant top marketing executives need to be knowledgable enough about technology to leverage the right tools, especially at a time when CMO turnover is at an all time high.

It is important to note that this task extends beyond marketing technology and requires the ability to connect and leverage intelligence pouring in from all arms of the business. Customer databases, ERP systems, and customer service records all need to be able to talk to each other in order provide the bigger picture of what a company or organization can do to have more meaningful relationships and engagement with its audience. When CMOs can leverage the power of connecting business systems and technology, they can dramatically improve their ability—and their organizations’ ability—to make data-driven decisions.

Another option: find someone to oversee marketing and technology…

It takes 13,760 individual nickel-cadmium cells, each about the size of a desktop PC and weighing about as much as a full-grown adult, to create the world’s largest battery. Vice’s Motherboard column has more:

On August 27, 2003, the Golden Valley Electric Association (GVEA), the cooperative that provides power to the Fairbanks area, powered up BESS, aka the Battery Energy Storage System. Larger than a football field and weighing 1,500 tons, BESS exists to ensure continuity of electric service. If the supply of electricity coming in from relatively distant coal plants to the south is interrupted, BESS kicks in until local power plants can be put online.

BESS can hold things down powerwise for all of seven minutes. It functions as what’s known as a spinning reserve. It’s a bridge between primary and backup power and is generally taken to mean some amount of excess generating capacity that is at any given time pre-synchronized to the grid. If power goes down, switching the spinning reserve on should be seamless.


Listicles, or articles that consist primarily of a series of items, do really well on the Internet in terms of attracting readers to click on a headline to read the full post. Buzzfeed, Mashable, and others have generated millions upon millions of page views using list posts. As a result, I typically ignore them.

Gizmodo’s 14 iPhone Gestures You Might Not Know About not only got me to click, but I actually found several tips worth implementing and passing along. Here’s one that I found really useful already:

No. 2: Tap and hold to bring up closed tabs in Safari

Want to get back to that web page you dismissed too quickly? Forgotten what you’ve just read already? In the Safari app, you can open the tab view via the icon in the lower right-hand corner, then tap and hold on the new tab icon (a plus) to see your recently closed tabs. You can also tap and hold on individual tabs to reorder them in the tab view.