You are here: Home > Video
Tag Archives | Video

Things to do in 2012 – personal branding, business development, technology

By on January 16, 2012 | Category: Article

Here are some of the things to keep on the radar as we move forward through 2012:

  1. Update your website! If you haven’t touched your website this decade, you are (perhaps unintentionally) communicating to visitors to your site, that you don’t care.
  2. Start a blog! If you haven’t started a blog yet, this could really help you with the first item. Its 2012, folks – blogging is an important part of a cohesive marketing and personal branding strategy.
  3. The Social Network Not the movie, we are talking about real life. Social networking sites are just a different means of communication. In your personal life, you have the right to dictate how you communicate with your friends, family and acquaintances. In your professional life, you need to use communicate with others on their terms.
  4. Google+ Related to the previous item, Google+ is definitely a game-changer, but it isn’t just another social network. While Google still has some issues to resolve, there is no question that the service will affect search engine rankings. Get started now with this book by Chris Brogan – Google+ for Business: How Google’s Social Network Changes Everything
  5. Video The cost of entry is surprisingly low, but the impact has enormous potential. I invested in some equipment, and will be jumping in as well. Why is video an important part of personal branding and business development strategy? Because the majority of human communication is nonverbal. Your personal brand, which drives your professional success, is dependent upon trust and credibility. Show people who you are, don’t try to tell them.
  6. Technology The iPad, iPhone and similar technologies enable you to engage with others and to address business concerns on your terms. Business is mobile, are you?
  7. TCB: Taking Care of Business Make 2012 the year that you commit to taking care of business like a professional. That means following best practices and making investments of your time into improving your workflows. Just because your firm doesn’t have a full-time CMO (chief marketing officer) or CTO (chief technology officer) or CIO (chief information officer), doesn’t mean that the need isn’t there.

Business development, personal branding and technology are integral to our lives as professionals.

Have questions? Let me know.

Image via stockerre


Share This:

           


The Magic of Business: Imagination

By on January 12, 2012 | Category: Article

Ferdinando Buscema is the “Magic Experience Designer” at Trading Factor. He is a magician and management consultant. (Just let that sink in for a moment, but try not to overthink it…)

As part of TEDxVenezia, Buscema gave a fascinating talk on the interaction between magic and management. Below are some highlights:

Three secrets of magic:

  1. “Reality is not always what it seems to be” – the role of the artist is to shape our perception of reality
  2. “Imagination creates reality”
  3. “Reality is made of words”

In his presentation, Buscema cited IBM’s 2010 Chief Executive Officer Study. 70% of those interviewed said that imagination and intuition are two of the most important skills that modern managers must possess. To be successful in business, as in art or magic, the practitioner must be able to translate noise and chaos into signal and meaning. These skills come through self-cultivation.

via youtube.com


Share This:

           


Metal Band Video as Legal Marketing?

By on December 12, 2011 | Category: Link

Well, this is a new one…

Steven A. Delchin, of Squire Sanders & Delcin, handles litigation and appellate cases. He is also the front man of an Ohio metal band named, Alternate Reality.

To accompany their song, “The King That Never Was,” Delchin and his bandmates created a music video using “a $69 Kodak pocket camera.” The resulting video went viral.

But it went viral in a way that was likely unintended. Yahoo! has nominated the video as the worst video of 2011. Martha Nell at the ABA Journal has more:

The chain-mail-clad characters battle it out, in and around historic Squire’s Castle in Willoughby Hills, Ohio, with swords and a bow and arrow, in a production widely panned as not only one of the worst videos but the worst video of 2011.

Delchin, however, is not complaining.

“We’re thrilled with the publicity,” he tells the ABA Journal, explaining that his hitherto unknown part-time band plays a couple of charity gigs a year and has no commercial aspirations but nonetheless is enjoying its fame while it lasts. “We were on the front page of Yahoo as the worst video of 2011!”

via abajournal.com

And without further ado, I present, Alternate Reality: “The King That Never Was”:


Share This:

           


Gary Vaynerchuk’s Keynote Question and Answer Session at Le Web

By on December 18, 2010 | Category: Article, Link

Gary Vaynerchuk, purveyor of fine wines, regular video podcasts, and great books, recently did a Q&A session at the Le Web conference in Paris, France. Below is the video. I recommend watching it full-screen.

(If you are easily offended by certain words, consider yourself forewarned.)

PS: Gary’s new book, The Thank You Economy, is available for pre-order from Amazon.


Share This:

           


BoingBoing’s Mark Frauenfelder Discusses Doing It Yourself

By on July 20, 2010 | Category: Article

Image via Wikipedia

Mark Frauenfelder is a man of many talents:

And as part of the research for his latest book, Made by Hand: Searching for Meaning in a Throwaway World, Frauenfelder can add a few more: cigar box luthier, chicken coop constructor, and espresso machine modder. Here is an interview with Reason.TV to discuss the new book and the relevance of doing-it-yourself in a world of point-and-click:


Share This: