Seth Godin – short, sweet, and to the point (as always):
You can’t have success unless you’re prepared to have failure.
As soon as you say, “failure is not an option,” you’ve just said, “innovation is not an option.”
Via Seth’s Blog.
Tag Archives | Seth Godin
Seth Godin: Failure And Success
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Pause. Breathe. Poke the Box.
As you may have noticed, I haven’t posted much in the last few days. My grandmother used to tell me that if you don’t have anything nice to say, it is better to say nothing.
I am going to pause for a moment and simply breathe.
Yesterday, news spread like wildfire about a new book by Seth Godin, called Poke the Box. I downloaded it to my Kindle last evening.
So far, I’m about halfway through the book. It is short and consists of brief thoughts by Godin on the concept of initiative. According to Godin, this book “is a manifesto about starting.” It is about moving past the artificial constructs of corporate structure, so-called conventional wisdom, and most importantly our own mental obstacles. As he explains, we as a culture have become so averse to risk, that forward movement has become stifled.
The title, Poke the Box, refers to an electronic contraption a family member gave to Godin’s infant cousin. The box had switches that would make sound and vibrate when poked. The only way to figure out how something works, is to go ahead and poke the box.
I have some obstacles in my life that I’m working at removing. I’ve been poking the box, so to speak, for some time now. I’m not just thinking about things, I’m doing.
If you have spent any amount of time reading this blog, Poke the Box is definitely for you. If, like many of my friends and family, you don’t have a lot of time to sit down and read, get the audio version on CD so you can listen to it on the road or at your desk. I promise you won’t be disappointed.
So what are you waiting for? Get out there and start something. Poke the Box!
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Seth Godin: Make big plans
…that’s the best way to make big things happen.
Write down your plans. Share them with trusted colleagues. Seek out team members and accomplices.
Shun the non-believers. They won’t be easily convinced, but they can be ignored….
Good and timely advice from the one and only Seth Godin. Read the rest of his post. It is short and to the point.
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Content Marketing – A Follow Up
As a follow up to yesterday’s post on content marketing, I wanted to point out one of the best resources for this subject.
Brian Clark is the founder of a website called Copyblogger. As an experienced and very successful copywriter, Clark began the site in 2006 to offer tips for writing good content, or as it is known in advertising – copy. A self-described “serial entrepreneur and a recovering attorney,” Clark is well regarded by many of the top professionals in the modern online marketing realm.
Some time ago, Brian Clark wrote a post entitled, Content Marketing 101: How to Build Your Business With Content. Here is an excerpt:
Content Marketing means creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. The primary goal is to obtain opt-in permission to deliver content via email or other medium over time. Repeated and regular exposure builds a relevant relationship that provides multiple opportunities for conversion, rather than a “one-shot” all-or-nothing sales approach.
While copywriting techniques are often applied to content created for marketing purposes, we’re not talking about advertising in the traditional sense. In contrast to “interruption” marketing such as television commercials or direct mail, content marketing involves delivering requested information with independent value that creates trust, credibility, and authority for the business that provides that value.
For more from Brian Clark, visit the archives at Copyblogger and check out some of the books that have featured him:
- Seth Godin’s Linchpin: Are You Indispensable?
- Chris Brogan and Julien Smith’s Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
- David Meerman Scott’s The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
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8 things I wish everyone knew about email
The venerable Seth Godin (“agent of change”, marketing guru and bestselling author) has one of the most respected blogs on the subjects of marketing and business development. Here are his tips about email:
- Change your settings so that email from you has a name, your name, not a blank or some unusual characters, in the from field. (ask a geek or IT person for help if you don’t know how).
- Change your settings so that the bottom of every email includes a signature (often called a sig) that includes your name and your organization.
- Change your settings so that when you reply to a note, the note you’re replying to is included below what you write (this is called quoting).
- Don’t hit reply all. Just don’t. Okay, you can, but read this first.
- You can’t recall an email you didn’t mean to send. Some software makes you think you can, but you can’t. Not reliably.
- Email lives forever, is easy to spread and can easily show up in discovery for a lawsuit.
- Please don’t ask me to save a tree by not printing your email. It doesn’t work, it just annoys the trees.
- Send yourself some email at a friend’s computer. Read it. Are the fonts too big or too small? Does it look like a standard email? If it doesn’t look like a standard, does this deviation help you or hurt you? Sometimes, fitting in makes sense, no?
Via: Seth’s Blog
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