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Things to do in 2012 – personal branding, business development, technology

By on January 16, 2012 | Category: Article

Here are some of the things to keep on the radar as we move forward through 2012:

  1. Update your website! If you haven’t touched your website this decade, you are (perhaps unintentionally) communicating to visitors to your site, that you don’t care.
  2. Start a blog! If you haven’t started a blog yet, this could really help you with the first item. Its 2012, folks – blogging is an important part of a cohesive marketing and personal branding strategy.
  3. The Social Network Not the movie, we are talking about real life. Social networking sites are just a different means of communication. In your personal life, you have the right to dictate how you communicate with your friends, family and acquaintances. In your professional life, you need to use communicate with others on their terms.
  4. Google+ Related to the previous item, Google+ is definitely a game-changer, but it isn’t just another social network. While Google still has some issues to resolve, there is no question that the service will affect search engine rankings. Get started now with this book by Chris Brogan – Google+ for Business: How Google’s Social Network Changes Everything
  5. Video The cost of entry is surprisingly low, but the impact has enormous potential. I invested in some equipment, and will be jumping in as well. Why is video an important part of personal branding and business development strategy? Because the majority of human communication is nonverbal. Your personal brand, which drives your professional success, is dependent upon trust and credibility. Show people who you are, don’t try to tell them.
  6. Technology The iPad, iPhone and similar technologies enable you to engage with others and to address business concerns on your terms. Business is mobile, are you?
  7. TCB: Taking Care of Business Make 2012 the year that you commit to taking care of business like a professional. That means following best practices and making investments of your time into improving your workflows. Just because your firm doesn’t have a full-time CMO (chief marketing officer) or CTO (chief technology officer) or CIO (chief information officer), doesn’t mean that the need isn’t there.

Business development, personal branding and technology are integral to our lives as professionals.

Have questions? Let me know.

Image via stockerre


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Share on Google Reader bookmarklet (for iPad/iPhone) – Sign ‘O’ The Times

By on June 20, 2011 | Category: Link

Shared by BLHill

After scourging the Google for a solution, I found this block of code (finally). So create a new bookmark for your iPad (e.g. from this page), then go to edit bookmarks, edit the title of your bookmark and then edit the actual link. Copy paste the code below:
javascript:var%20b=document.body;var%20GR________bookmarklet_domain=’http://www.google.com';if(b&&!document.xmlVersion){void(z=document.createElement('script'));void(z.src=’http://www.google.com/reader/ui/link-bookmarklet.js’);void(b.appendChild(z));}else{}


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Google Sync Update for iOS Improves Gmail and Google Calendar

By on June 17, 2011 | Category: Link

Audrey Waters reports at Read Write Web that Google has updated features in its Google Sync product to Gmail and Google Calendar on iOS devices. There are three main updates:

  1. Search all Gmail messages in the native Mail app for iPad, iPhone and iPod Touch – including those not stored locally on the device.
  2. Accept or decline invitations to meetings through iCal.
  3. Send email from verified addresses – the “send mail as” feature that has been in Gmail for years.

To be able to utilize these updates, you will have to set up Google Sync on your iPhone. This is slightly different than simply specifying your Gmail address as your iOS account. Google has full instructions here.


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Multiple Profiles Coming Soon to Chrome

By on May 3, 2011 | Category: Link

The Chrome browser by Google has become my browser of choice. But I have been frustrated by the inability to easily switch between my Google accounts. In a development version of the browser, multiple user profile support has finally come, which means the functionality should make its way into the official version soon.

What does multiple profile support mean for you? It means that if you have multiple Google accounts, say one for work and one for your personal interactions, it will be much easier to switch between them. It could also be good for that shared family computer sitting in the living room.

According to the Chromium documentation, the feature will also allow users to bring in personalized browser settings associated with their Google profile:

“The multiple profiles feature will allow the user to associate a profile with a specific set of browser windows, rather than with an entire running instance of Chrome. Allowing different windows to run as different Chrome identities means that a user can have different open windows associated with different Google accounts, and correspondingly different sets of preferences, apps, bookmarks, and so on — all those elements which are bound to a specific user’s identity. Having multiple profiles in the Chrome browser also makes it easy to browse with separate identities without having to log in as separate users at the operating system level.”


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New in Gmail: Nested Labels and Message Sneak Peek

By on April 10, 2010 | Category: Article

Google has released two cool features in Gmail through the Labs settings. They are Nested Labels and Message Sneak Peek.

Nested Labels

When Google first announced their email solution, there were two strong differentiations they made. The first was that by allowing such generous storage space, a user would never have to delete another message again. The second was to do away with folders. Those of us that have processed a few thousand emails through the evil beast, Outlook, considered this as crazy talk. How are you going to manage all those emails your saving without hundreds of folders? Google was hoping people would leverage their awesome searching capabilities, but did provide labels. Labels are analogous to tags in that a message can have multiple labels, whereas with the folder metaphor, a message can only exist in one folder unless it is copied. This actually is extremely frustrating for me. I use Apple’s Mail.app at work. I love the Spotlight/Address Book integration and in general, the whole Apple approach to email. But Apple still uses the folder metaphor. And to complicate that even further, Apple also has Smart Folders which are basically saved searches contained within an imaginary folder. There is no tagging or user-friendly labeling capability however, which makes the use of smart folders sort of clunky. In other iApps, such as iPhoto and Aperture which do use tagging and other metadata manipulation, the integration with smart folders is amazing. What does this have to do with Gmail? I use the Google Apps version of Gmail for all of my email and even though there is IMAP support, I have lots of issues with Gmail’s labels/filters and Mail’s folders/smart folders. By allowing labels within labels, I think I’ll be better off in the long run, but only if I rely on the web interface.

From Google’s Official Blog Post:

Labels are more flexible than folders because a given email can have several labels but can’t be in several folders at the same time. A highly requested feature for labels, though, comes from the world of folders: the ability to organize labels hierarchically.

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If you think this might be useful to you, go to the Gmail Labs tab under Settings, look for “Nested Labels,” enable it and click “Save.” You’ll then need to name your label with slashes (/) to make it the child of another. For example, let’s say you wanted to create a simple hierarchy with a “Home” label, and inside it a “Family” and a “Vacation” label. Just create three labels with the following names:

Home
Home/Family
Home/Vacation

You can then create “Home/Family/Kids,” “Home/Pets,” etc., to get something like the screenshot on the left. If you had the parent label “Home” before you don’t have to create it from scratch.

You can create complex hierarchies of labels if that’s the way you like to organize your mail, and you can expand/collapse labels to save space. You’ll always be able to tell whether a given label contains unread messages in its collapsed child labels by looking at whether it’s bold or not.

 

Message Sneak Peek

This is also a cool feature. Once enabled, the user can right-click (or control-click if you’re using a 1-button mouse on a Mac) on a message to see a quick preview of the message content. I almost wish that Google would take some of the user interface methods from Reader, Google’s own RSS feed reading tool. In Reader, the user can view feeds in two ways: a river of news (expanded view), or as a list of items virtually identical to Gmail’s standard mailbox view. The difference is that in Reader, clicking an item in the list quickly expands the item to show the detail/content in line rather than changing to a separate page as in Gmail. So you click on an item in the list, a preview of the article/item is revealed and then you can open the item in a separate window/tab or collapse the item and move on. That enables me to scan hundreds of news items in less than 30 minutes. Seems like a natural fit for Gmail, but I guess Sneak Peek isn’t bad either.

Via: http://gmailblog.blogspot.com/2010/04/new-in-labs-nested-labels-and-message.html (from: Techcrunch)


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