One of the expressions that I am ambivalent about is, “Content is King.” On one hand, I agree with the sentiment – one of the best marketing strategies for establishing credibility and trust is through producing content of value on a consistent basis. On the other hand, so many people interpret the expression to mean [...]
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Gary Vaynerchuk and Steve Jobs: Work-Life Balance
There are a lot of people that I have admired over the years and drew inspiration from. In no particular order, here are a few: my parents, Coltrane, Bird, Dizzie, Miles, Jerry Garcia, Dalí, Sartre, Nietzche, Lao Tzu, Hemingway, Tom Robbins, Fela and Femi Kuti, Tom Waits, etc. Within a space of a couple days, [...]
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Free Content vs. Paid Content – Or Sour Grapes?
The problem with the Internet is there's so much of it. It's highly fragmented, and most of it's for free... Consumers must pay for content if they value it... Advertising-only models don't work. There isn't enough advertising to go around. PeriodSir Martin Sorrell
Sir Martin Sorrell is the CEO of a $72B per year advertising conglomerate that bills itself as “a world leader in marketing communications.” Newsweek interviewed Sir Sorrell in a recent feature called (interestingly enough), Save The Media! Mitch Joel, president of digital marketing agency, Twist Image, writes a blog and hosts a podcast called Six [...]
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The Thank You Economy and the Humanization of Business
Gary Vaynerchuk’s new book, The Thank You Economy is out. I just got my copy in the mail the other day and have only had a chance to read the intro. By email, I also received an email from Gary personally thanking me for purchasing his book. He personally emailed thousands of people that purchased [...]
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