Wired has been hosting a conference called, Disruptive by Design. PR executive Curtis Hougland took the stage to take common misperceptions about social media to task. According to Wired’s Beth Carter, Hougland skewered the following myths:

1. “Social media is technology”
2. “Social media is a bubble”
3. “Marketing is more difficult”
4. “Brand matters more”
5. “The primary benefit of social media is buzz”
6. “The website is the center of the customer journey”
7. “Great creative drives disruption”

As Carter summed it up:

In other words, make relationships, make human connections, use links and be personal. People don’t just want to be seen as a number on a datasheet, and they can usually tell when they are being treated as such. With use of data acquired from social media on the rise, how to use this data is becoming increasingly important.

Visit the link below for a video of Hougland’s talk.

Via wired.com

Engadget’s Michael Gorman on the new Arqball Spin, an app for the iPad/iPhone that allows for simple creation of realistic 3D models of actual objects:

Sometimes, standard two dimensional photos, even those taken by a 41-megapixel sensor, simply aren’t enough to accurately depict a three dimensional object. Enter Arqball Spin, a free app that lets anyone with an iOS device create high-quality 3D models of whatever they like. Using the iPhone’s camera, the app takes a series of images and uses some software black magic to create the finished product. The model, or “spin”, can be cropped and adjusted (brightness, saturation and contrast) like a regular photograph, plus users can create custom annotations to identify or comment on specific parts of the “spin” as well. Viewers can then rotate the model 360 degrees and zoom in on any part that piques their interest. While it’s currently an Apple-centric affair, support for DSLRs and other hi-res cameras (by uploading videos to the company’s website for processing) and other mobile platforms is in the pipeline.

Via engadget.com