This is an excellent list of marketing techniques that every firm should be implementing.
- Start a blog (but make sure your are committed to regular, weekly posts. Get other lawyers in the firm or practice group to agree to contribute on a schedule);
- Make sure marketing and business goals are aligned (too often they are not in sync and send a confused message to the outside world);
- Find out what is written online about you and your firm by monitoring your reputation online (one way to do that is set up Google Alerts on yourself and firm’s name);
- Ask “why this is important” before issuing press releases (and make sure that “newsy” items are just that. If no one outside the firm would really care, it ain’t news); and
- Don’t forget the importance of face-to-face meetings (this should really be listed No. 1. IMHO it is much more valuable than the previous nine.)
I agree with Jessica that “[M]ost of these tips cost next to nothing.” So, in these trying economic times, there isn’t a good reason for not doing them because of budget concerns.
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